Profile management solutions
Profile management solutions
Over many years we have been striving to solve our customers' problems. Lighthouse profile management solutions automatically consolidate and optimize user profiles to minimize management and storage requirements. These require minimal administration, support and infrastructure, providing users with extra level of enterprise profile data management effectiveness.
Over many years we have been striving to solve our customers' problems. Lighthouse profile management solutions automatically consolidate and optimize user profiles to minimize management and storage requirements. These require minimal administration, support and infrastructure, providing users with extra level of enterprise profile data management effectiveness.
Platform features
Data collection
Receiving and processing data from all the possible sources: analytics systems, CRM, call-tracking, mobile apps, social networks, partner sites, etc.
Entity matching
Gluing single user' profiles by comparison of data sets from various sources. Matching profiles and highlighting the most similar elements for further merging.
Profile enrichment
Verification of the data completeness, enrichment of each data unit with relevant information from other sources.
Customer identification
Linking client paths from various sources regardless of the place and period of visiting the source (including all user' devices).
Audience
segmentation
segmentation
Data sampling – users/profiles parsing based on predefined rules, selection of the relevant samples for further analysis.
Building predictive models
Forecasting changes in user behavior by machine learning methods – processing data arrays according to specified parameters, identifying trends.
BENEFITS
Data collection from a wide variety of sources (CRM, call-tracking, mobile apps, social networks, partner sites). Effective data storage.
Open architecture allows interacting with market players through the platform API.
Personalized communication through deep integration with data sources.
Creating 360' user profile via disparate data attributes. Tracking customer journey.
Data segmentation and selection of test samples, creating a lookalike audience.
Machine learning capabilities and predictive models building.
CONTACT US
Feel free to write, call and visit us. We really love to communicate with our clients.
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+1 123 456 78 90